Twitch Earnings Calculator
Twitch Money Calculator
See how much Twitch streamers make from subscriptions, bits, ads, and sponsorships. Built on official 2026 rates, with viewers, category, and audience location all adjustable for a realistic monthly estimate.
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How Twitch streamers make money
Twitch income comes from five main streams: subscriptions (the backbone), bits (a flat $0.01 each), ad revenue, off-platform sponsorships, and donations, merch, and memberships. The native streams use official, published Twitch rates; the rest are industry-benchmarked estimates.
The single biggest accuracy levers are your audience country and category. A US ad view is worth roughly 5–10× a developing-market view, and a US Tier 1 sub ($5.99) is worth far more than the same sub from Turkey (about $1.00). Above roughly 200 concurrent viewers, sponsorships usually become the largest line, which is why they sit in the Pro breakdown.
The 50 / 60 / 70 subscription split
Every streamer starts at a 50/50 split. The Plus Program raises your share based on Plus Points, which you earn from renewing paid subs (Tier 1 = 1, Tier 2 = 2, Tier 3 = 6; gifted and Prime subs earn none).
| Split | Requirement | You keep (US Tier 1) |
|---|---|---|
| 50 / 50 | Default (Affiliates and Partners) | ~$3.00 |
| 60 / 40 | ≥ 100 Plus Points (3 months) | ~$3.59 |
| 70 / 30 | ≥ 300 Plus Points (3 months) | ~$4.19 |
Based on the $5.99 US Tier 1 price (raised from $4.99 in mid-2024). Many older calculators still use the outdated $4.99 figure.
How much is a Twitch sub worth?
A Twitch sub is worth what the viewer pays minus Twitch's share. On the default 50/50 split you keep about half; once you reach the 70/30 tier you keep 70%. Here is the streamer payout per sub at each tier:
| Sub type | Price | You keep (50/50) | You keep (70/30) |
|---|---|---|---|
| Tier 1 | $5.99 | ~$3.00 | ~$4.19 |
| Tier 2 | $9.99 | ~$5.00 | ~$6.99 |
| Tier 3 | $24.99 | ~$12.50 | ~$17.49 |
| Prime | Free to viewer | $2.25 fixed | $2.25 fixed |
Prime subs pay a fixed local rate ($2.25 in the US) and do not change with your split. Gifted subs pay the same as a normal sub of that tier.
How much are Twitch bits worth?
Bits pay a flat $0.01 each to the streamer, the same worldwide for Affiliates and Partners. Viewers pay a little more to buy them, and the difference is Twitch's margin. Here is what common bit amounts are worth to you:
| Bits | Streamer payout |
|---|---|
| 100 | $1 |
| 1,000 | $10 |
| 10,000 | $100 |
| 25,000 | $250 |
| 100,000 | $1,000 |
| 1,000,000 | $10,000 |
Power-ups, Hype Chat, and bits in Extensions use the same $0.01 rate (Extensions take a 20% developer cut).
Twitch ad revenue and CPM by country
Twitch pays 55% of net ad revenue when you run at least 3 ad minutes per hour, or 30% below that. Your ad income depends on impressions (concurrent viewers × ad minutes × hours) and your CPM, which is driven mostly by where your audience lives. Twitch publishes no rate card, so these are industry estimate ranges for gross CPM:
| Audience region | Estimated gross CPM |
|---|---|
| US, UK, Canada, Australia, Germany | $4 – $10 |
| Western & Eastern Europe, Brazil, Mexico, Turkey | $2 – $5 |
| India, Southeast Asia, most emerging markets | Under $2 |
Category matters too: Just Chatting, Esports, and finance or tech command higher CPMs than most gaming categories. You receive 55% of these figures at 3 or more ad minutes per hour.
Twitch earnings by concurrent viewers
Rough monthly ranges for a US-audience streamer running ~80 hours/month at 3 ad min/hr, including subs, bits, and ads. Sponsorships (Pro) add substantially on top above ~200 CCV.
| Avg concurrent viewers | Native monthly estimate |
|---|---|
| 10 (new Affiliate) | $15 – $50 |
| 50 | $75 – $250 |
| 100 | $150 – $450 |
| 500 | $650 – $1,200 |
| 1,000 | $1,300 – $2,400 |
| 5,000 | $7,000 – $13,000 |
Native streams only (subs + bits + ads). Actual results vary with sub conversion, audience country, and category.
Frequently asked questions
How much do Twitch streamers make?
It ranges widely by channel size. A new Affiliate around 10 concurrent viewers might earn $15 to $50 a month, a 100-viewer channel $150 to $450, and a 1,000-viewer channel $1,300 to $2,400 from subs, bits, and ads. Above roughly 200 concurrent viewers, sponsorships usually become the largest income source.
How much does a Twitch streamer make per sub?
On the default 50/50 split a streamer keeps about $3.00 of a $5.99 US Tier 1 sub. At 60/40 that rises to about $3.59, and at 70/30 to about $4.19. Tier 2 ($9.99) and Tier 3 ($24.99) pay proportionally more. Prime subs pay a fixed $2.25 in the US regardless of split.
How much is 1,000 bits on Twitch?
1,000 bits is worth $10 to the streamer, because Twitch pays a flat $0.01 per bit. So 100 bits is $1, 10,000 bits is $100, and 1,000,000 bits is $10,000. The rate is identical worldwide for both Affiliates and Partners. Viewers pay a little more to buy bits, and that markup is Twitch's margin.
How does Twitch ad revenue work?
Twitch pays 55% of net ad revenue when you run at least 3 ad minutes per hour, or 30% if you run fewer. Ad income is estimated as concurrent viewers × ad minutes per hour × hours streamed × CPM ÷ 1,000 × your share. CPMs vary heavily by audience country and category, from roughly $4 to $10 for US and Tier 1 audiences down to under $2 in many emerging markets.
How many viewers do you need to make money on Twitch?
You can earn from your first paid sub or bit once you reach Affiliate (25 followers, 3 average viewers, 4 stream days, and 8 hours in 30 days). Meaningful income usually starts around 50 to 100 concurrent viewers. Above roughly 200 concurrent viewers, sponsorships typically become the largest income source, far exceeding native subs, bits, and ads.
Is the Twitch earnings calculator accurate?
The native streams (subscriptions, bits, and the ad share) use official, published Twitch rates and are highly accurate. Ad CPM and off-platform figures such as sponsorships, donations, and merch are industry estimates shown as ranges, because Twitch does not publish a public ad-rate card. Treat ad revenue as the least precise line.