YouTube Earnings Calculator
YouTube Earnings Calculator for UK Creators
UK YouTube creators benefit from some of the best advertiser CPMs outside the United States. British audiences are highly valuable to advertisers — UK CPMs run at approximately 85% of US rates, meaning UK-primary channels earn nearly as much per view as equivalent US channels. This makes the UK one of the best countries in the world to build a YouTube channel.
What these numbers mean for tech reviews creators
UK finance, tech, and lifestyle channels earn £3–£15 RPM depending on niche. The finance and insurance sectors in the UK are particularly competitive advertising categories, pushing finance channel CPMs to £12–£25 in peak periods. UK creators also benefit from strong brand deal rates from UK-based brands, European consumer brands expanding into the UK market, and US brands targeting British consumers.
What to expect
UK creators who also attract US viewers earn a blend of UK and US CPMs. Since US CPMs are ~15% higher than UK rates on average, a UK creator with 30% US viewership and 70% UK viewership sees a slightly higher blended RPM than a purely UK-audience channel. Creating content with broad English-language appeal naturally attracts both audiences.
Frequently asked questions
How much do UK YouTubers earn per 1,000 views?
UK YouTubers typically earn £2.50–£12 RPM depending on niche. Finance channels earn the higher end, gaming channels earn the lower end. UK RPMs are approximately 85% of equivalent US RPMs.
What is the YouTube CPM in the UK?
UK YouTube CPMs range from £5–£25 depending on niche ($6–$32 USD). Finance and insurance content earns the highest CPMs. Entertainment and gaming earns £2–£6 CPM. CPMs peak in Q4 across all niches.
Do UK YouTubers get paid less than US YouTubers?
Slightly less per view — UK CPMs are roughly 85% of US CPMs in equivalent niches. A UK finance channel earns about 85p for every £1 a US finance channel earns per 1,000 views. The difference is smaller than many creators expect.
Can UK creators get US brand deals?
Yes — many US brands actively sponsor UK creators to reach British consumers. SaaS companies, VPN services, and global consumer brands do not limit their creator partnerships to US channels. UK creators with primarily English-speaking audiences have access to the full global sponsor pool.
Go further
What should brands pay to sponsor your channel?
Use the sponsorship rate calculator to build a credible rate card for brand deals.
Get your sponsorship rate card